Intro for artists

If you make creative work you’re probably trying to answer some version of:

  • How do I know if what I'm making is "right"?
  • How do I sustain my practice without burning out?
  • How do I find my people and not lose myself in the internet?

In my personal practice these are questions I'm constantly wrestling with, and often use my own experiences to theorize and observe patterns we all experience. This page outlines writing and work that explores these themes.


1. The creative practice


2. In groups we become stronger

Most creative breakthroughs happen in groups, scenes, and labels. Some entry points:

  • Defining groupcore – On why groups, not individuals, are becoming the true units of culture.
  • "Rethinking labels" — A piece applying the logic of record labels to other forms of cultural expression.
  • Metalabel – A project to help groups of creative people share ownership of their work and release together.
  • Dark Forest Collective — The collective of writers and researchers that I actively lead and collaborate with. Together we've published multiple books and releases.
  • New Creative Era – A podcast with artist Joshua Citarella exploring our creative practices and life online today.

3. New structures: Artist Corporations


4. Go deeper

  • Book: On the Creative Life – A book version of a series of conversations between Josh Citarella and I about building and sustaining a creative life.
  • Podcast: New Creative Era – Episodes where I talk with other artists and creative people about how they work, survive, and organize.
  • Newsletter / blog – Ongoing notes from the field as these ideas turn into laws, products, and new experiments.